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  • VF! Insights

    Shopper Behaviour

    Shell SA Forecourt Space Planning Audit

    Forecourts are lucrative retail spaces. In catering to an ever-widening shopper network, this competitive environment needs to remain relevant to be profitable. What is the secret to owning this retail space and where does one begin?
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  • VF! Insights

    Shopper Behaviour

    Digital Entertainment Surge Case Study

    Lockdown and the subsequent demand for technological excellence taught us that the new generation of home entertainment viewers is looking for accessibility, ease, choice and above all, quality, face-to-face experiences.
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  • VF! Insights

    Shopper Behaviour

    Energy Drinks Survey

    Fresh fruit or salty snacks? To find out which one is a better match for an energy drink.
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  • VF! Work

    BRANDED TOOLS

    Diageo Reserve Johnnie Walker Gold, Johnnie Walker Blue & Tanqueray No. 10

    Our store-in-store concept for Diageo coupled consumers’ expectations and assisted on-trade operations.
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  • VF! Work

    360° Campaign

    Pernod Ricard Beyond The Box ‘Sisonke Mzanzi’ Campaign

    Pernod Ricard needed to establish a strong presence in the spirits category and entice shoppers to feel the festive spirit.
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  • VF! Work

    RETAIL TOOLS

    Boschendal Retail Tools

    Post-COVID-19, DGB needed to entice consumers to step out and flash their status again.
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  • VF! Work

    RETAIL TOOLS

    Diageo Main Market Kits

    Diageo embarked on a mission to instil consumer confidence in the brand and ensure relevance across a wide range of drinking occasions.
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  • VF! Work

    Shopper Marketing

    Kellogg’s & Toy Kingdom Win A Trolley Dash

    Kellogg’s needed to a breakthrough design that communicated an exciting consumer promotion.
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  • About

    WE SHAPE
    THE FUTURE.

    We find the intersection between brand, category, trade and shopper. We define the science behind experiences.

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  • VF! Sustainability

    INVESTING
    IN SUSTAINABILITY.

    Shaping a better tomorrow

    We believe that modern innovation owes the planet some kindness.

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  • VF! Culture

    INVESTING
    IN CULTURE.

    The heart of who we are

    “Being a great place to work is the difference between being a good company and a great company.”
    – Brian Kristofek, President and CEO, Upshot

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  • VF! Culture

    INVESTING
    IN COMMUNITY.

    Legacy of Joy

    Building a better world starts with improving humanity.

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Who we work for

BRANDS WE BUILD

  • VF! Careers

    JOIN
    OUR TEAM.

    We believe that excellence is only possible with the best talent. We are always in search talent. Reach out and let’s start a conversation.

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