ENERGY IN A CAN.
Every VF! pitch presentation includes detailed shopper insights based on in-depth research. We ask probing questions to define a brand’s ideal target market gleaned from everyday South African shoppers currently pacing malls and store aisles. Here’s what they had to say about Energy Drinks.
The 90s gave us the macarena, denim overalls and energy drinks. While some trends are best left in the past and others come and go, energy drinks are living up to their name and boosting soft drink sales year after year. According to Euromonitor, the 2021 year end market was worth a mouth-watering ZAR 14bn, on- and off-trade.
What is its continued appeal?
Discover more observations like:
- 90% of respondents consumed an energy drink in the last 12 months
- Over 60% prefer salty snacks as an accompaniment
Download our infographic for more fascinating facts.
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