Opportunity

The lockdown embargo hit the food and beverage on-trade industry hard. Coaxing consumers to leave the comfort of their homes was a battle that needed seductive enticement to win.

Insight

Insights revealed that a product which is out of sight, is out of mind. And studies show that illumination is four times more effective in a dark and cluttered bar.

Solution

We used creative lighting to illustrate the value of brand presence at the shopper’s moment of choice. The design impressed the intended target audiences that would identify a brand’s status, success, premium quality and craftsmanship.