- VF! Work
Boschendal Retail ToolsOpportunityThe lockdown embargo hit the food and beverage on-trade industry hard. Coaxing consumers to leave the comfort of their homes was a battle that needed seductive enticement to win.InsightInsights revealed that a product which is out of sight, is out of mind. And studies show that illumination is four times more effective in a dark and cluttered bar.SolutionWe used creative lighting to illustrate the value of brand presence at the shopper’s moment of choice. The design impressed the intended target audiences that would identify a brand’s status, success, premium quality and craftsmanship.
Shopping patterns evolve with the slightest influence. Brands need continuous reinvention to be noticed and supported.