Opportunity

Our extensive experience with Diageo gave us the leverage to unlock category objectives by knowing which consumer objectives to target for brands at different life stages.

Insight

In depth insight revealed that penetration into the main market needed to tie into a ‘consumer pull’ strategy.

Solution

Our solution was to educate and safeguard traders as well as appeal to consumers and shoppers. We achieved this through promoting visibility, widened stock ranges, pricing visibility and to serve inspiration.