- VF! Work
Diageo Main Market KitsOpportunityOur extensive experience with Diageo gave us the leverage to unlock category objectives by knowing which consumer objectives to target for brands at different life stages.InsightIn depth insight revealed that penetration into the main market needed to tie into a ‘consumer pull’ strategy.SolutionOur solution was to educate and safeguard traders as well as appeal to consumers and shoppers. We achieved this through promoting visibility, widened stock ranges, pricing visibility and to serve inspiration.
Disrupt. Outside visibility is the all-important consumer hook to stop and reel them in.