- VF! Work
Diageo Reserve Portfolio Flavour WheelOpportunityWhisky is a minefield for many South Africans. Diageo led the field in creating a bespoke learning space to assist retail partners in specific outlets that targeted uneducated shoppers.InsightShoppers with naive palates felt overwhelmed in this category. Diageo needed to break down barriers to increase shopper confidence.SolutionWe created a multi sensory visual experience to showcase the reserve portfolio. Shoppers felt comfortable and at ease because understanding instilled confidence and buying power.
The visual feast showcased the reserve portfolio and helped key retail partners target uneducated shoppers.