• VF! Work

    Brand Experience

    Explorer Ultra Brand Tools

    The DStv Explorer Ultra combined the latest technology in pay-TV with internet streaming apps, Netflix and Prime Video. Our campaign needed to reflect this innovative technology.
    Our insights showed that shoppers were tech-savvy and they did their homework before entering a store. Hungry for more information, they needed assistance from ‘people in the know’.
    Our creative strategy was to reflect DSTV’s smart innovation and technology with a sleek, edginess that drew shoppers into a digital world of entertainment and choice. Secondly information needed to be conveyed in a format that was accessible, user-friendly and dispelled confusion.

An edgy design reflected the product’s smart, innovative, integrated technology.

VF! Insights