Opportunity

The DStv Explorer Ultra combined the latest technology in pay-TV with internet streaming apps, Netflix and Prime Video. Our campaign needed to reflect this innovative technology.

Insight

Our insights showed that shoppers were tech-savvy and they did their homework before entering a store. Hungry for more information, they needed assistance from ‘people in the know’.

Solution

Our creative strategy was to reflect DSTV’s smart innovation and technology with a sleek, edginess that drew shoppers into a digital world of entertainment and choice. Secondly information needed to be conveyed in a format that was accessible, user-friendly and dispelled confusion.