- VF! Work
ON-TRADE
Grants On-Trade Activation
OpportunityWe were tasked with creating a mobile event toolkit that positions Grant's Whisky as the preferred choice for a high-energy night out with friends. Our goal was to craft an immersive experience that engages customers as they move through the venue.InsightWe know that creating positive and memorable brand experiences, especially when shared with friends, can turn someone from a brand observer into a brand advocate.SolutionWe aimed to create an immersive experience by designing key touchpoints that consumers interact with during high-energy nights out. We began with the entrance, creating a triangular illuminated portal through which consumers walk to enter the venue. We then designed a custom bar, a photo opportunity area, a DJ booth, and a VIP seating area, all to reinforce the unique brand position of Grant's Whisky. This toolkit has successfully facilitated full venue takeovers for Grant's branded events.












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OUR WORK