- VF! Work
Kellogg’s & Toy Kingdom Win A Trolley DashOpportunityWe saw the opportunity to drive conversion to purchase at the POP and promote joy and fun in having family spend time together.InsightWe learned that nostalgic cues are power tools that bridge product relevance to the shopper and to trigger recognition.SolutionOur solution told a story that created excitement and drove relevance and preference with kids who are the main cereal decision makers. We impacted parents by illustrating that nutrition can co-exist with fun family time.
This on-trend collab showed parents that nutrition, taste and fun were welcome at the same breakfast table.