• VF! Work

    Shopper Marketing

    Kellogg’s & Toy Kingdom Win A Trolley Dash

    We saw the opportunity to drive conversion to purchase at the POP and promote joy and fun in having family spend time together.
    We learned that nostalgic cues are power tools that bridge product relevance to the shopper and to trigger recognition.
    Our solution told a story that created excitement and drove relevance and preference with kids who are the main cereal decision makers. We impacted parents by illustrating that nutrition can co-exist with fun family time.

This on-trend collab showed parents that nutrition, taste and fun were welcome at the same breakfast table.

VF! Insights