• VF! Work

    Shopper Marketing

    Pringles & Vespa M4L Promotion

    It’s in our DNA to see opportunity in every brief. We created something award-winning in an environment that is renowned for exhibiting multiple promotional displays at any given time.
    Research has shown that brands have three seconds within which to capture a shopper’s attention. Our challenge was to cut through the clutter and solicit engagement within this time frame.
    Our design leveraged the world class collaboration between Pringles & Vespa. The visual relationship between the two brands would impact on a shoppers’ attention, influence them to linger longer and ultimately land a purchase.

Engaged drives purchases so create a visual story that the targeted shopper could star in.

VF! Insights