- VF! Work
Unilever Personal Care in the Main MarketOpportunityUnilever‘s corporate mission is to add vitality to life and their marketing strategies are designed around shopper behaviour. The brand approached us to resolve the challenges faced by shoppers and traders.InsightShopping for personal care in township stores lacked dignity. Product presentations held limited appeal, range, availability and enticing offers for shoppers, with traders facing the additional challenge of shrinkage.SolutionWe provided Unilever SA with tools designed to raise visibility, keep the category organised, and instil shopper confidence with available options that were fairly priced and of good quality. Traders were assisted in increasing profit margins.
Humans are driven by emotion so customers need a shopping experience that entices connection, engagement and passion. As the old saying goes; sell the sizzle, not the steak.