UNLOCKING THE POWER OF AIR FRYERS
Air fryers continue to revolutionise how we cook, and our latest survey reveals why they’re a must-have in every kitchen.
Our online survey helped us to understand consumer preferences, challenges, and habits associated with air fryers. The respondents included diverse demographics across various income levels and age groups, providing valuable insights into the evolving role of air fryers in South Africa.
Here are the top findings:
- A whopping 75% of users cook with their air fryer several times a week, indicating its integration into daily meal preparation routines.
- French fries or chips topped the list of favourite foods prepared (82%), closely followed by steak or meat cuts (67%) and pizza/flatbreads (48%).
- YouTube dominates as the go-to platform for air fryer recipe inspiration: with 63% of users relying on it for creative ideas, with many users also experimenting on their own or consulting online recipe websites and cookbooks.
- Smart/Digital models were the most popular, purchased by 63% of respondents, while 37% opted for Analog/Manual models.
Conclusion:
Air fryers have cemented their status as a modern kitchen essential, appealing to diverse consumer needs and tastes. Whether it’s preparing crispy fries, experimenting with new recipes, or upgrading to the latest smart model, the air fryer has truly revolutionised how we cook. The trend is clear: air fryers are not just a passing fad but a long-term player in the culinary world. After all, life is too short for soggy fries!
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