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  • VF! Insights

    FOUNDATIONAL INSIGHTS

    Insights is the genesis of every project that we do at VF! Our foundational shopper science, trade and consumer knowledge launches our data-driven approach to extract the key commercial insights, examined through the lens of brand, trade, category and shopper/consumer.
  • VF! Insights

    Shopper Behaviour

    Shell SA Forecourt Space Planning Audit

    Forecourts are lucrative retail spaces. In catering to an ever-widening shopper network, this competitive environment needs to remain relevant to be profitable. What is the secret to owning this retail space and where does one begin?
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  • VF! Insights

    Shopper Behaviour

    Digital Entertainment Surge Case Study

    Lockdown and the subsequent demand for technological excellence taught us that the new generation of home entertainment viewers is looking for accessibility, ease, choice and above all, quality, face-to-face experiences.
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  • VF! Insights

    Shopper Behaviour

    Energy Drinks Survey

    Fresh fruit or salty snacks? To find out which one is a better match for an energy drink.
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VF! Insights

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