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  • VF! Insights

    Shopper Behaviour

    Adult Non-Alcoholic Beverages Survey Online survey

    Are non-alcoholic drinks a conscious purchase or a passing phase?
    DISCOVER MORE
  • VF! Insights

    Marketing Insights and Strategies

    Shopper Insights vs. Consumer Insights

    Deciphering Shopper vs. Consumer Insights: Influencing Decisions and Maximising Impact
    DISCOVER MORE
  • VF! Insights

    Marketing Insights and Strategies

    What is Trade Marketing?

    Demystifying Trade Marketing: Strategies, Benefits, and Key Players
    DISCOVER MORE
  • VF! Work

    BRANDED TOOLS

    Diageo Reserve Johnnie Walker Gold, Johnnie Walker Blue & Tanqueray No. 10

    Our store-in-store concept for Diageo coupled consumers’ expectations and assisted on-trade operations.
    DISCOVER MORE
  • VF! Work

    360° Campaign

    Pernod Ricard Beyond The Box ‘Sisonke Mzanzi’ Campaign

    Pernod Ricard needed to establish a strong presence in the spirits category and entice shoppers to feel the festive spirit.
    DISCOVER MORE
  • VF! Work

    RETAIL TOOLS

    Boschendal Retail Tools

    Post-COVID-19, DGB needed to entice consumers to step out and flash their status again.
    DISCOVER MORE
  • VF! Work

    RETAIL TOOLS

    Diageo Main Market Kits

    Diageo embarked on a mission to instil consumer confidence in the brand and ensure relevance across a wide range of drinking occasions.
    DISCOVER MORE
  • VF! Work

    Shopper Marketing

    Kellogg’s & Toy Kingdom Win A Trolley Dash

    Kellogg’s needed to a breakthrough design that communicated an exciting consumer promotion.
    DISCOVER MORE
  • About

    WE SHAPE
    THE FUTURE.

    We find the intersection between brand, category, trade and shopper. We define the science behind experiences.

    DISCOVER MORE
  • VF! Sustainability

    INVESTING
    IN SUSTAINABILITY.

    Shaping a better tomorrow

    We believe that modern innovation owes the planet some kindness.

    DISCOVER MORE
  • VF! Culture

    INVESTING
    IN CULTURE.

    The heart of who we are

    “Being a great place to work is the difference between being a good company and a great company.”
    – Brian Kristofek, President and CEO, Upshot

    DISCOVER MORE
  • VF! Culture

    INVESTING
    IN COMMUNITY.

    Legacy of Joy

    Building a better world starts with improving humanity.

    DISCOVER MORE
Who we work for

BRANDS WE BUILD

  • VF! Careers

    JOIN
    OUR TEAM.

    We believe that excellence is only possible with the best talent. We are always in search talent. Reach out and let’s start a conversation.

    DISCOVER MORE
  • "It is in your hands to make a better world for all who live in it" – Nelson Mandela

On this Nelson Mandela International Day, VF! honoured his legacy by reflecting on his values and making a positive impact in our communities.

We devoted our 67 minutes by preparing over 700 delicious sandwiches for the Cancer Care Home and the Garden of Blessings, contributing to the well-being of those in need.

Happy Mandela Day, South Africa!

#NelsonMandelaDay2024 #ItIsInYourHands #MakeADifference #ServiceToOthers #SouthAfrica #GivingBack #FeedingTheCommunity #CancerCare #GardenOfBlessings
  • Oh, how the time has flown by! Today, we are thrilled to celebrate an incredible 5-year work anniversary of our beloved Junior Research Executive, @jamielee_theron. We are truly grateful for your unwavering dedication and invaluable contributions to consumer and shopper behaviour. 

We can't wait to see you when you come back.

#MilestoneMonday #ShopperResearch #ConsumerResearch #EmployeeSuccess
  • Stand a chance to win a R1500 TAKEALOT gift voucher 
by sharing your cosmetic foundation purchase and usage habits! To enter, check out our story for the link.

Winners will be chosen through a lucky draw. VF!’s decision is final. 

Vouchers may not be exchanged for cash. Entrants need to be 18 or older, and reside in South Africa.

Entries close at midnight on Thursday, 18 July 2024.

Winner’s names will be announced on our Facebook page.
T’s & C’s apply. 

DISCLAIMER: The lucky draw winner will be asked to verify their identity by providing us with the email used to enter the competition.
  • Happy birthday Month to our incredible team member's Karishma and Pratash! 

We are so grateful for all that you do. Cheers to another year around the sun - may it be filled with joy, success, and wonderful memories. 🥳🎉
  • We Dig Gadgets and Grooming Gear for our Dad's!

Our recent Father's Day survey is in and the results are clear - when it comes to gifts for the special men in our lives, personal care items (46%) and electronics (38%) are the top picks! 

Have questions? We have answers! Get in touch for more insights on this and much more. www.v-f-g.com

#FathersDay #GiftIdeas #SurveyResults #DadLife #PersonalCare #Electronics
  • “Happy Youth Day, South Africa!

Let’s continue to empower and uplift the youth of our nation, providing them with the opportunities and resources they need to thrive. #YouthDay #SouthAfrica #FreedomFighters #Empowerment www.v-f-g.com
  • Yesterday, we took a break from our daily routines to focus on our well-being. Our wellness day was filled with fun activities and engaging sessions to promote physical, mental and emotional health. One of the highlights was the 15-minute massages, which helped us relax and unwind. It was amazing to see everyone's faces light up as they received their massages and felt the tension melt away.Take a break from the hustle and bustle and prioritise your well-being. What's your favourite way to unwind and recharge? Share with us in the comments below! https://v-f-g.com

#workwellnessday #mindfulness #healthyworkplace #healthyhabits #nutritious #smoothiebar
  • 🎉🍹 Ready to ignite the party? 🔥 Be the party kickstarter with @vf_exclamation executing work for our valued client: @elbravosa Imported Agave! 🌵 Experience the ultimate blend of premium spirit, tantalising flavours, and the essence of pure agave. Let’s turn up the fun and toast to unforgettable nights filled with laughter, good vibes, and bold flavours! Check out our work here: https://v-f-g.com

#ElBravoPartyStarter #PremiumAgaveExperience #IgniteTheNight 🎊🥂
  • Happiest of birthday’s @jamielee_theron . On this wonderful day, we celebrate you! Your unique ability to turn data into laughter and insights into smiles is truly remarkable. Your wit and charm make every research endeavor a joy to be a part of, infusing our days with excitement and joy. Here’s to another year of brilliance and inspiration🥳🎂✨
  • "It is in your hands to make a better world for all who live in it" – Nelson Mandela

On this Nelson Mandela International Day, VF! honoured his legacy by reflecting on his values and making a positive impact in our communities.

We devoted our 67 minutes by preparing over 700 delicious sandwiches for the Cancer Care Home and the Garden of Blessings, contributing to the well-being of those in need.

Happy Mandela Day, South Africa!

#NelsonMandelaDay2024 #ItIsInYourHands #MakeADifference #ServiceToOthers #SouthAfrica #GivingBack #FeedingTheCommunity #CancerCare #GardenOfBlessings
  • Oh, how the time has flown by! Today, we are thrilled to celebrate an incredible 5-year work anniversary of our beloved Junior Research Executive, @jamielee_theron. We are truly grateful for your unwavering dedication and invaluable contributions to consumer and shopper behaviour. 

We can't wait to see you when you come back.

#MilestoneMonday #ShopperResearch #ConsumerResearch #EmployeeSuccess
  • Stand a chance to win a R1500 TAKEALOT gift voucher 
by sharing your cosmetic foundation purchase and usage habits! To enter, check out our story for the link.

Winners will be chosen through a lucky draw. VF!’s decision is final. 

Vouchers may not be exchanged for cash. Entrants need to be 18 or older, and reside in South Africa.

Entries close at midnight on Thursday, 18 July 2024.

Winner’s names will be announced on our Facebook page.
T’s & C’s apply. 

DISCLAIMER: The lucky draw winner will be asked to verify their identity by providing us with the email used to enter the competition.
  • Happy birthday Month to our incredible team member's Karishma and Pratash! 

We are so grateful for all that you do. Cheers to another year around the sun - may it be filled with joy, success, and wonderful memories. 🥳🎉
  • We Dig Gadgets and Grooming Gear for our Dad's!

Our recent Father's Day survey is in and the results are clear - when it comes to gifts for the special men in our lives, personal care items (46%) and electronics (38%) are the top picks! 

Have questions? We have answers! Get in touch for more insights on this and much more. www.v-f-g.com

#FathersDay #GiftIdeas #SurveyResults #DadLife #PersonalCare #Electronics
  • “Happy Youth Day, South Africa!

Let’s continue to empower and uplift the youth of our nation, providing them with the opportunities and resources they need to thrive. #YouthDay #SouthAfrica #FreedomFighters #Empowerment www.v-f-g.com
  • Yesterday, we took a break from our daily routines to focus on our well-being. Our wellness day was filled with fun activities and engaging sessions to promote physical, mental and emotional health. One of the highlights was the 15-minute massages, which helped us relax and unwind. It was amazing to see everyone's faces light up as they received their massages and felt the tension melt away.Take a break from the hustle and bustle and prioritise your well-being. What's your favourite way to unwind and recharge? Share with us in the comments below! https://v-f-g.com

#workwellnessday #mindfulness #healthyworkplace #healthyhabits #nutritious #smoothiebar
  • 🎉🍹 Ready to ignite the party? 🔥 Be the party kickstarter with @vf_exclamation executing work for our valued client: @elbravosa Imported Agave! 🌵 Experience the ultimate blend of premium spirit, tantalising flavours, and the essence of pure agave. Let’s turn up the fun and toast to unforgettable nights filled with laughter, good vibes, and bold flavours! Check out our work here: https://v-f-g.com

#ElBravoPartyStarter #PremiumAgaveExperience #IgniteTheNight 🎊🥂