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  • VF! Insights

    Coffee Consumer Survey

    VF! Coffee

    DISCOVER MORE
  • VF! Insights

    Foundation Survey

    VF! Cosmetics

    HOW DO YOU WEAR YOURS?
    DISCOVER MORE
  • VF! Insights

    Shopper Behaviour

    VF! Pet Food Survey

    How Do You Spoil Your Furry 4 Legged Friends?
    DISCOVER MORE
  • Spice Category

    Grocer

    Crown National: Free Standing Units

    The Crown National freestanding unit is an innovative solution for the spice category, enhancing the Six Gun Grill brand in the off-trade and grocery sectors.
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  • VF! Work

    BRANDED TOOLS

    Diageo Reserve Johnnie Walker Gold, Johnnie Walker Blue & Tanqueray No. 10

    Our store-in-store concept for Diageo coupled consumers’ expectations and assisted on-trade operations.
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  • VF! Work

    360° Campaign

    Pernod Ricard Beyond The Box ‘Sisonke Mzanzi’ Campaign

    Pernod Ricard needed to establish a strong presence in the spirits category and entice shoppers to feel the festive spirit.
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  • VF! Work

    RETAIL TOOLS

    Boschendal Retail Tools

    Post-COVID-19, DGB needed to entice consumers to step out and flash their status again.
    DISCOVER MORE
  • VF! Work

    RETAIL TOOLS

    Diageo Main Market Kits

    Diageo embarked on a mission to instil consumer confidence in the brand and ensure relevance across a wide range of drinking occasions.
    DISCOVER MORE
  • About

    WE SHAPE
    THE FUTURE.

    We find the intersection between brand, category, trade and shopper. We define the science behind experiences.

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  • VF! Sustainability

    INVESTING
    IN SUSTAINABILITY.

    Shaping a better tomorrow

    We believe that modern innovation owes the planet some kindness.

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  • VF! Culture

    INVESTING
    IN CULTURE.

    The heart of who we are

    “Being a great place to work is the difference between being a good company and a great company.”
    – Brian Kristofek, President and CEO, Upshot

    DISCOVER MORE
  • VF! Culture

    INVESTING
    IN COMMUNITY.

    Legacy of Joy

    Building a better world starts with improving humanity.

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Who we work for

BRANDS WE BUILD

  • VF! Careers

    JOIN
    OUR TEAM.

    We believe that excellence is only possible with the best talent. We are always in search talent. Reach out and let’s start a conversation.

    DISCOVER MORE
  • October Birthday Shoutout! 🎉 

This month, we’ve celebrated three incredible team members: Suhail, Randall and Michelle! 🥳 

Your hard work and dedication do not go unnoticed. Thank you! Here’s to a year filled with joy, success, and unforgettable moments!

#HappyBirthday #TeamSpirit #OctoberBirthdays #CheersToYou
  • ONLY 1 WEEK TO GO! Excitement is building for the Shop! SA Awards Ceremony on 5th November. 🎉 We are thrilled to announce that VF! has been nominated for THREE prestigious awards this year. 

This recognition highlights our dedication to innovative retail solutions that enhance the shopper experience.It's such an honour to work with great clients, great people and some of the World's best brands in co-creating these shopper experiences. 

Stay tuned for updates and behind-the-scenes moments as we aim to bring home the gold!🏆https://v-f-g.com/

#ShopSA #AwardsCeremony #RetailInnovation #VF #ShapingShopperBehaviour #Excitement
  • Spicing up the retail space! Crown National has taken a significant step to enhance their brand visibility in the off-trade grocery sector. 

Our innovative approach not only showcases Crown National's diverse product range, it also allows for effective cross-merchandising, ensuring that shoppers can easily explore the full portfolio of Crown National products. Yummy! 

Contact us now to find out how we can help you. https://v-f-g.com/

#CrownNational #RetailExcellence #SixGunGrill #SoGood #ShapingShopperBehaviour
  • Are you an RTD (Ready To Drink) fan?

Our latest research shows that South African liquor shoppers have a fond preference for Ready-to-Drink (RTD) beverages. An impressive 72% of shoppers purchase RTD's a few times a month or more in-store, highlighting the growing popularity of these convenient options. Whether it's for a casual gathering or a special occasion, RTD's are becoming a staple in shopping baskets across the country.

What’s your take? Do you drink RTD's and where do you enjoy them? Share your thoughts in the comments and contact us today to discover more! https://v-f-g.com/

#RTDBeverages #ShopperResearch #ConsumerResearch #RetailDisplay #ShapingShopperBehaviour
  • Breast Cancer does not have to be your identity. You don’t need validation from anyone - be your own advocate, know your worth! The hard decisions you’ve had to make, the silent battles you’ve had to fight, the obstacles you’ve had to overcome … it is in this journey where you’ve become empowered … celebrate the woman you’ve become and change your storyline … be the best version of yourself - you got this 💕Laura Reddy, VF! Finance Director

We stand tall with the fighters, celebrate the survivors, honour the memories of those we've lost, and hold onto hope—now and always. Together, we will never give up!

#breastcancerawarenessmonth
  • Happy Heritage Day! Today, we celebrate the rich tapestry of cultures that make South Africa a vibrant and unique nation. Together, we recognise the strength found in our diversity!

#HeritageDay #SouthAfricanHeritage #UnityInDiversity #LocalIsLekker #VF!
  • Happy Birthday, Alex! 🎉

We're not just celebrating your special day but also the incredible talent you bring to the world of industrial design. Your creativity and dedication motivates everyone around you, inspiring us to reach new heights.

Here's to another year of brilliance and success! Keep shining bright!
  • Happy Birthday to Our August Stars! 🎉

In August, we celebrated some amazing team members who light up our workplace every day! 🌟Happy birthday to Zoe, Rouline, Kabelo and Karen.

Your hard work, creativity, and positivity inspire us all! Here’s to another year of success and happiness. 🥳✨

#HappyBirthday #TeamSpirit #AugustCelebrations #WorkBirthdays #CheersToYou
  • This week we stepped out of the office and into the vibrant world of trade, and we couldn't be prouder! Our stunning bottle glorifier for Boschendal Nicolas wine is looking fabulous in bars and restaurants. 

Give us a shout out if you see it, and contact us to find out how we can help you stand out in-trade. https://v-f-g.com/

#elevateyourbrand #maximisevisibility #Boschendalwines
  • October Birthday Shoutout! 🎉 

This month, we’ve celebrated three incredible team members: Suhail, Randall and Michelle! 🥳 

Your hard work and dedication do not go unnoticed. Thank you! Here’s to a year filled with joy, success, and unforgettable moments!

#HappyBirthday #TeamSpirit #OctoberBirthdays #CheersToYou
  • ONLY 1 WEEK TO GO! Excitement is building for the Shop! SA Awards Ceremony on 5th November. 🎉 We are thrilled to announce that VF! has been nominated for THREE prestigious awards this year. 

This recognition highlights our dedication to innovative retail solutions that enhance the shopper experience.It's such an honour to work with great clients, great people and some of the World's best brands in co-creating these shopper experiences. 

Stay tuned for updates and behind-the-scenes moments as we aim to bring home the gold!🏆https://v-f-g.com/

#ShopSA #AwardsCeremony #RetailInnovation #VF #ShapingShopperBehaviour #Excitement
  • Spicing up the retail space! Crown National has taken a significant step to enhance their brand visibility in the off-trade grocery sector. 

Our innovative approach not only showcases Crown National's diverse product range, it also allows for effective cross-merchandising, ensuring that shoppers can easily explore the full portfolio of Crown National products. Yummy! 

Contact us now to find out how we can help you. https://v-f-g.com/

#CrownNational #RetailExcellence #SixGunGrill #SoGood #ShapingShopperBehaviour
  • Are you an RTD (Ready To Drink) fan?

Our latest research shows that South African liquor shoppers have a fond preference for Ready-to-Drink (RTD) beverages. An impressive 72% of shoppers purchase RTD's a few times a month or more in-store, highlighting the growing popularity of these convenient options. Whether it's for a casual gathering or a special occasion, RTD's are becoming a staple in shopping baskets across the country.

What’s your take? Do you drink RTD's and where do you enjoy them? Share your thoughts in the comments and contact us today to discover more! https://v-f-g.com/

#RTDBeverages #ShopperResearch #ConsumerResearch #RetailDisplay #ShapingShopperBehaviour
  • Breast Cancer does not have to be your identity. You don’t need validation from anyone - be your own advocate, know your worth! The hard decisions you’ve had to make, the silent battles you’ve had to fight, the obstacles you’ve had to overcome … it is in this journey where you’ve become empowered … celebrate the woman you’ve become and change your storyline … be the best version of yourself - you got this 💕Laura Reddy, VF! Finance Director

We stand tall with the fighters, celebrate the survivors, honour the memories of those we've lost, and hold onto hope—now and always. Together, we will never give up!

#breastcancerawarenessmonth
  • Happy Heritage Day! Today, we celebrate the rich tapestry of cultures that make South Africa a vibrant and unique nation. Together, we recognise the strength found in our diversity!

#HeritageDay #SouthAfricanHeritage #UnityInDiversity #LocalIsLekker #VF!
  • Happy Birthday, Alex! 🎉

We're not just celebrating your special day but also the incredible talent you bring to the world of industrial design. Your creativity and dedication motivates everyone around you, inspiring us to reach new heights.

Here's to another year of brilliance and success! Keep shining bright!
  • Happy Birthday to Our August Stars! 🎉

In August, we celebrated some amazing team members who light up our workplace every day! 🌟Happy birthday to Zoe, Rouline, Kabelo and Karen.

Your hard work, creativity, and positivity inspire us all! Here’s to another year of success and happiness. 🥳✨

#HappyBirthday #TeamSpirit #AugustCelebrations #WorkBirthdays #CheersToYou