- VF! Work
Diageo Reserve Johnnie Walker Gold, Johnnie Walker Blue & Tanqueray No. 10OpportunityDiageo commissioned an on-trade experience that would create an impact, promote brand love and established a brand habit, all while driving revenue growth.InsightOver 50% of consumers had not yet chosen a drink when entering a store. Furthermore, amplification at the table gives that extra push so menu inclusion is vital.SolutionDisruptive visibility from the door earned the brand that lucrative first drinks’ order. High-impact serving elements created a quality serving and a savouring drinking experience.
Disruptive visibility gets the first drink; over 50% of consumers would not have chosen a drink yet when entering a store.