Opportunity

Diageo commissioned an on-trade experience that would create an impact, promote brand love and established a brand habit, all while driving revenue growth.

Insight

Over 50% of consumers had not yet chosen a drink when entering a store. Furthermore, amplification at the table gives that extra push so menu inclusion is vital.

Solution

Disruptive visibility from the door earned the brand that lucrative first drinks’ order. High-impact serving elements created a quality serving and a savouring drinking experience.