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Off-Trade
Grant’s Summer Flavour: Experiential Theatre Display
OpportunityA unique opportunity to redefine whisky as a drink that effortlessly complements the relaxed, sociable vibe of summer. By associating Grant's summer flavours with casual, everyday moments, we aim to inspire consumers and highlight whisky as a versatile, refreshing choice for the season.InsightSummer is a season of connection, filled with casual, refreshing moments that bring people together. Yet whisky is often seen as a “winter” or “evening” drink, which limits its presence during the vibrant occasions of summer. This creates a powerful opportunity: to reimagine whisky as a versatile, summer-friendly choice and introduce an entirely new drinking occasion that feels relevant and exciting.SolutionCreate an engaging, high-impact theatre display that embodies the spirit of summer. Featuring relatable, easily recognisable occasions such as a braai, garden parties, and casual get-togethers, the display will capture attention and spark curiosity. It will also educate consumers on how Grant's summer variants can be enjoyed, repositioning whisky as an essential part of summer celebrations.
VF! Insights
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