Opportunity

A unique opportunity to redefine whisky as a drink that effortlessly complements the relaxed, sociable vibe of summer. By associating Grant's summer flavours with casual, everyday moments, we aim to inspire consumers and highlight whisky as a versatile, refreshing choice for the season.

Insight

Summer is a season of connection, filled with casual, refreshing moments that bring people together. Yet whisky is often seen as a “winter” or “evening” drink, which limits its presence during the vibrant occasions of summer. This creates a powerful opportunity: to reimagine whisky as a versatile, summer-friendly choice and introduce an entirely new drinking occasion that feels relevant and exciting.

Solution

Create an engaging, high-impact theatre display that embodies the spirit of summer. Featuring relatable, easily recognisable occasions such as a braai, garden parties, and casual get-togethers, the display will capture attention and spark curiosity. It will also educate consumers on how Grant's summer variants can be enjoyed, repositioning whisky as an essential part of summer celebrations.