- VF! Work
Grocer
Crown National: Free Standing Units
OpportunityCrown National had never had a display unique to their brand in the off-trade grocery environment. This presented us at VF! with the opportunity to help them establish a distinctive presence within this category, amplifying their brand and encouraging positive shopper behaviour. The solution is modular, allowing for the opportunity to cross-merchandise across Crown National's portfolio of products.InsightThe spice market in South Africa is expected to experience consistent growth, with an anticipated rise of just under 5% from 2024 to 2029. This trend reflects an increasing consumer appetite for culinary variety and enhanced flavours in home cooking.SolutionThe solution is a robust, permanently freestanding unit constructed from steel, designed for easy portability through its collapsible structure. Additionally, it features interchangeable artwork panels, allowing for campaign-led graphics that are both simple and cost-effective to update.








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