KNOWING WHERE TO PLAY, IS KNOWING HOW TO WIN.
If you want to win in trade, then you need to know where to play. Our research showed that 60% of in-store messaging is wasted through incorrect placement proving that optimum POS placement directly affects shopper behaviour and sales.
Edward Snell & Co is South Africa’s largest independent spirits group with a history dating back more than 170 years. The brand commissioned us to audit the spirits category in liquor stores to better understand the effectiveness of POS and in-store messaging, in a bid to redefine their in-trade execution standards. Our in-depth study equipped our client with the power to become the voice of authority on customer excellence in-store.
Through insight-driven information, Edward Snell & Co:
- knows how to target shoppers across different channels and segments of trade.
- knows which POS elements trump all others in its ability to arrest attention.
- has the power to engage shoppers with one key message.
Download our research findings to see how we equipped Edward Snell & Co to be custodians of customer excellence in-store.
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