VF! Insights

MOMS AND DADS TALK
BACK-TO-SCHOOL

Client:
VF!
Industry:
School & Office
Services:
Stationery Distribution and Sales
About

Brand loyalty is out the window as the economy continues to nose-dive. Yet, that list of school stationery supplies doesn’t seem to get any shorter. And, as some parents may testify, the list could contain anything from a pencil to a roll of toilet paper.

As the cost of living continues to hit pockets hard, ticking boxes on the whole list may seem impossible. We did an in-depth study of the challenges that parents experience when shopping in-store for back-to-school stationery. We asked which factor replaced brand loyalty, where they shop, and which items are prioritised.

Discover more facts from our survey like:

  • Only 30% of parents are still brand conscious
  • with another 30% stating that they’ll
    buy trusted brands for specific
    products
  • 60% would purchase stationery
    from grocery stores

Download our survey results for a little more of the high and low scorers in our BTS stationery survey or contact us for in-depth insights.

VF! Insights

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