SMART SHOPPERS FIRST DO THEIR HOMEWORK.
When air fryers became a hot topic, we wondered which small appliance would be relegated to the appliance graveyard at the back of a kitchen cupboard.
We know what shoppers get up to in their homes because we ask, listen and observe. When air fryers dominated the conversation from locker rooms to the water cooler crowd, our Insights team got to work. We not only asked about choices, price points and brand loyalty but also about in-store experiences and other consumer electronic purchases.
We told you we’re not afraid to ask.
Discover more facts like:
- Philips and Milex air fryers were the two overall winners
- Philips won the majority of votes when price was not a factor
- 60% of shoppers admit to doing their homework online before making the final in-store purchase.
Download our survey report for some more tech talk snippets like when shoppers bought their air fryers or contact us for in-depth insights.
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