NOT ALL GONDOLA ENDS ARE CREATED EQUAL.
Diageo was on a volume drive within their spirits portfolio. With the over proliferation of brands within the spirits categories, goal achievement demanded an enhanced in-store presence.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry. Our brief for their 2018/2019 peak period was to amplify the brand’s portfolio offering as well as heighten awareness and consideration for all spirits in their stable.
Our New Generation Gondola End immediately influenced shopper behaviour revealing:
- 7% more impact on shoppers
- 6% more shoppers converted to making a purchase
Download this case study to find out why Gondola Ends are the crème de la POS. (See what we did there?)
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