DIGITAL ENTERTAINMENT SURGED DURING LOCKDOWN.
Tech-savvy customers know their stuff yet still have the same in-store issues as the brand itself.
Research revealed that the brand and customers experienced the same issues in current DStv setups. Different buying patterns and smarter shoppers added fuel to an already blazing flame.
The new generation of home entertainment viewers expect accessibility, ease, choice and quality, face-to-face experiences.
Download the case study for our in-depth findings.
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