Effective space planning helps to create profitable stores. Optimum utilisation of merchandise and fixtures provides an ideal store layout that facilitates an accessible and fluid shopping experience.

Shell SA’s primary empowerment goal is to level up its franchisees. By assisting forecourt owners with effective store layout designs, the company would be well on its way to creating distinct, tailored store experiences that would boost profits. But first, Shell HQ needed to know about every nook ‘n cranny, and every category and product in their outlets across the country.

See how we:

• Sketched the floor plans to scale
• Conducted a photographic audit of the stores
• Created detailed records of product categories

Download this case study for a full breakdown of the team, the training and their tasks, as well as the client’s reaction to the final result.