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OFF-TRADE
Don Julio Permanent FSU: Engagement Driven Shopping
OpportunityThe tequila category in South Africa has exploded. While Don Julio is already well-known, it has the opportunity to solidify its position as the market leader in luxury tequila sales.InsightWith the recent proliferation of new tequila products, the category can be overwhelming for shoppers. Don Julio needs to establish a consistent in-store presence to enhance shopping ease, provide education, and build brand confidence.SolutionWe designed a premium freestanding display that encourages shoppers to lift one of the Don Julio variants to discover information about its production, drink recipes, or promotional content about the brand. When the bottle is lifted, it triggers a change in both content and lighting to match the selected variant, creating an engaging shopping experience.







VF! Insights
OUR WORK