• VF! Work

    OFF-TRADE

    Don Julio Permanent FSU: Engagement Driven Shopping

    Opportunity
    The tequila category in South Africa has exploded. While Don Julio is already well-known, it has the opportunity to solidify its position as the market leader in luxury tequila sales.
    Insight
    With the recent proliferation of new tequila products, the category can be overwhelming for shoppers. Don Julio needs to establish a consistent in-store presence to enhance shopping ease, provide education, and build brand confidence.
    Solution
    We designed a premium freestanding display that encourages shoppers to lift one of the Don Julio variants to discover information about its production, drink recipes, or promotional content about the brand. When the bottle is lifted, it triggers a change in both content and lighting to match the selected variant, creating an engaging shopping experience.
VF! Insights

OUR WORK